An Exploration of Public Relations Strategies for Combating Child Labor in Rural Communities: A Study of Dambatta LGA, Kano State
- Project Research
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- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Child labor remains a pressing concern in rural communities across Nigeria, where socio-economic challenges force children into exploitative labor conditions. In Dambatta LGA, Kano State, children often engage in farming, domestic work, and other hazardous activities that deprive them of education and a healthy childhood. Public Relations (PR) has the potential to combat child labor by raising awareness, mobilizing stakeholders, and advocating for stronger enforcement of child protection laws.
PR campaigns leveraging mass media, grassroots advocacy, and collaboration with local leaders can address cultural and economic factors sustaining child labor. Recent studies emphasize that strategic PR efforts can effectively change perceptions and behaviors related to child labor (Ahmed & Garba, 2024). This study investigates the role of PR in combating child labor in Dambatta LGA.
1.2 Statement of the Problem
Despite efforts by governmental and non-governmental organizations to curb child labor, it persists in Dambatta LGA due to inadequate awareness and cultural acceptance. The underutilization of PR strategies has limited the success of advocacy campaigns in changing public attitudes and behaviors. This study examines how PR strategies can combat child labor effectively.
1.3 Objectives of the Study
- To identify PR strategies used to combat child labor in Dambatta LGA.
- To assess the effectiveness of these strategies in reducing child labor.
- To recommend ways to enhance PR campaigns addressing child labor.
1.4 Research Questions
- What PR strategies are employed to combat child labor in Dambatta LGA?
- How effective are these strategies in changing public attitudes towards child labor?
- What improvements can strengthen PR campaigns against child labor?
1.5 Research Hypotheses
- H1: PR strategies significantly reduce the prevalence of child labor in Dambatta LGA.
- H2: Inadequate PR efforts hinder the fight against child labor.
- H3: Community-based PR campaigns are more effective in combating child labor.
1.6 Significance of the Study
This study offers insights into the role of PR in addressing child labor in rural communities, providing actionable recommendations for policymakers, NGOs, and communication professionals to design impactful advocacy campaigns.
1.7 Scope and Limitations of the Study
The study focuses on PR strategies to combat child labor in Dambatta LGA, Kano State. It excludes other approaches to addressing child labor outside PR efforts.
1.8 Operational Definition of Terms
- Public Relations (PR): Communication strategies aimed at influencing public attitudes and behaviors.
- Child Labor: The engagement of children in work that hinders their education and development.
- Dambatta LGA: A local government area in Kano State, Nigeria, serving as the study location.
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